Find the car to suit your lifestyle. The Lifestyle Configurator from Mercedes-Benz is the first step toward a completely new form of dialogue between brand and user. The excellent design quality of this innovative customer experience has now been recognised with two awards.
We developed a comprehensive e-commerce ecosystem for the Mercedes-Benz “Best Customer Experience” strategy, which revolves around the Mercedes-Benz Online Store platform. It is a place where customers can purchase a new Mercedes-Benz vehicle – an online shop that is setting new standards in the area of online direct sales thanks to its fully integrated digital checkout system and other innovative digital services.
In the run-up to China’s biggest automotive trade fair, the world’s biggest Mercedes me store opened its doors in the trend-setting Beijing neighbourhood of Sanlitun a few weeks ago. As part of the “Best Customer Experience” strategy, customers discovered a unique brand experience spread over two levels – including our proprietary product: the NL Digital Showroom.