Why can I simply not get this scene out of my head? Why does this old joke still make me laugh every time? And why can I hardly wait to watch the next episode of Homeland? This and many other questions have a common answer: a successful story!
Jetlagged but excited, I arrived with high hopes and made my way to the centre of San Francisco a few hours after landing in the USA to attend a two-day training course at Cooper U on the topic of service design. In the following I will tell you about why I felt compelled to go there, and what I found there when I did.