Find the car to suit your lifestyle. The Lifestyle Configurator from Mercedes-Benz is the first step toward a completely new form of dialogue between brand and user. The excellent design quality of this innovative customer experience has now been recognised with two awards.
We developed a comprehensive e-commerce ecosystem for the Mercedes-Benz “Best Customer Experience” strategy, which revolves around the Mercedes-Benz Online Store platform. It is a place where customers can purchase a new Mercedes-Benz vehicle – an online shop that is setting new standards in the area of online direct sales thanks to its fully integrated digital checkout system and other innovative digital services.
Our Dialog interview series presents the heart of NOLTE&LAUTH: its employees. UX Lead Jens Schlüter, who has been with NOLTE&LAUTH for over seven years, reports in this edition. He tells us how he explains his job to his parents and what makes working for us so special:
Our Dialog interview series presents the heart of NOLTE&LAUTH: its employees. First off, Markus Mannes, who is Senior Art Director and has been part of our team for five years now. In this video, Markus discusses what drives him personally, how user experience design will feel in five years and what new colleagues should bring to NOLTE&LAUTH:
In the run-up to China’s biggest automotive trade fair, the world’s biggest Mercedes me store opened its doors in the trend-setting Beijing neighbourhood of Sanlitun a few weeks ago. As part of the “Best Customer Experience” strategy, customers discovered a unique brand experience spread over two levels – including our proprietary product: the NL Digital Showroom.
On 3 and 4 June 2016, the German-speaking IA and UX community met up for the ninth time at the Konferenz für Informationsarchitektur (IA) in Germany. The weather was perfect and expectations were high as Daniela Reichhoff, Maksim Mur’ye and Jennifer Gschwindt made their way to the Urania cinema and event building in Berlin.