Find the car to suit your lifestyle. The Lifestyle Configurator from Mercedes-Benz is the first step toward a completely new form of dialogue between brand and user. The excellent design quality of this innovative customer experience has now been recognised with two awards.
How can we get millennials interested in financial planning? How can we effectively help pregnant women and their partners when questions and problems arise? How can we make buying a car from a dealer a unique experience? At NOLTE&LAUTH we address these and similar problems through our expertise in service innovation, developing targeted digital solutions to solve real customer problems and needs.
We developed a comprehensive e-commerce ecosystem for the Mercedes-Benz “Best Customer Experience” strategy, which revolves around the Mercedes-Benz Online Store platform. It is a place where customers can purchase a new Mercedes-Benz vehicle – an online shop that is setting new standards in the area of online direct sales thanks to its fully integrated digital checkout system and other innovative digital services.
In the run-up to China’s biggest automotive trade fair, the world’s biggest Mercedes me store opened its doors in the trend-setting Beijing neighbourhood of Sanlitun a few weeks ago. As part of the “Best Customer Experience” strategy, customers discovered a unique brand experience spread over two levels – including our proprietary product: the NL Digital Showroom.