How can we get millennials interested in financial planning? How can we effectively help pregnant women and their partners when questions and problems arise? How can we make buying a car from a dealer a unique experience? At NOLTE&LAUTH we address these and similar problems through our expertise in service innovation, developing targeted digital solutions to solve real customer problems and needs.
Jetlagged but excited, I arrived with high hopes and made my way to the centre of San Francisco a few hours after landing in the USA to attend a two-day training course at Cooper U on the topic of service design. In the following I will tell you about why I felt compelled to go there, and what I found there when I did.