Product vision

The future of banking

To develop our vision for the banking of the future, we sent an interdisciplinary team to the world’s FinTech centre: New York City. Our innovation office is situated right in the heart of the Meatpacking District, offering us the perfect environment for realising an MVP. Here we are interacting with countless startups, with plenty of enthusiastic early adopters and access to eight million residents so we can directly validate customer problems.


Upward is banking for millennials – mobile and therefore always at hand. Upward lets users send, receive, save and borrow money while also investing in favourite brands.

The app is also easy to use – a simple swipe is all it takes to transfer money. Animated milestones and badges offer a visualization of those savings for a rainy day. Loans are as easy as purchasing a voucher – with no hidden costs. And after a lesson in the basics of investing that takes just a few minutes, you are on your way to financial independence.

Mobile banking with Upward – it could not be easier!



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