The banking industry is currently in the midst of a radical transformation: the low interest rate environment and many innovative services that are enabling new competitors from the FinTech scene to enter the market are creating major challenges for established banks.
Postbank recognised the opportunities afforded by digitalisation very early on and in recent years has steadily moved from a traditional branch-based bank towards a customer-oriented combination of personal consultations and online innovations. And this is exactly what the claim ‘A Bank for Life’ communicates when it comes to the bank’s positioning: Postbank is there for its customers no matter what their circumstances – both digitally and personally.
We have been working with Postbank since 2009 on its journey towards this digital transformation. The digital ecosystem of classic online banking, services to help customers manage their own finances and user-friendly product information with the appropriate online purchase options are some of the best the industry currently has to offer. At the same time, Postbank’s long-term strategy is the key factor in its success. What this means for us as a partner: we can develop the portfolio together with the bank in the long term.
I appreciate NOLTE&LAUTH’s understanding of our complex processes, grasp of relevant trends in the industry and fierce commitment to always providing our customers with the best possible experience.
In 2010, the central application – online banking – was completely redesigned as the basis for all future developments. It remains the best online banking platform offered by German banks and has received numerous awards: Best Online Bank (2012-2015) and first place in the ibi ranking (2016).
The relaunch of the postbank.de platform in 2014 was a considerable step forward in the expansion of the digital portfolio, with a strong focus on direct sales and the introduction of the Postbank Finanzassistent. This app for iOS, Android and Windows helps users to stay on top of their finances anywhere and anytime.
With innovations such as voice money transfers and touch ID authorisation, Postbank is systematically continuing to support its customers by offering innovative digital services.
With its long-term digitalisation strategy and position as a leading innovator in the finance industry, Postbank is the perfect partner for us. Together, we can generate outstanding results for the bank’s 13 million customers.