Nobody makes bad products on purpose. Often, however, the wrong goals are in the foreground. If business goals are the only drivers in product development, the probability is that the most important factor is overlooked: the customer.
International rollouts involve the implementation of websites and applications across multiple distribution levels and national boundaries – and they are a key business area for NOLTE&LAUTH. That is why we have developed a process that allows us to define, plan and carry out any rollout project. Our project description Around the world in 700 days: the global rollout for smart discusses our method for the successful global rollout of the platform for smart, both on the company’s market and dealer levels: the NOLTE&LAUTH 4+12 step approach.
Why can I simply not get this scene out of my head? Why does this old joke still make me laugh every time? And why can I hardly wait to watch the next episode of Homeland? This and many other questions have a common answer: a successful story!