Pinky: “Gee, Brain, what do you want to do tonight?” – Brain: “The same thing we do every night, Pinky – try to take over the world!”apparently start-ups as well as companies in the mobility sector are pursuing a similar plan as the popular cartoon characters. They met in Lisbon at the Web Summit 2017 and showed how they will shape the mobility of the future.
The goldfish is ahead of the human being – at least as far as his attention is concerned. Thanks to modern media use, our human attention span is now limited to 8 seconds. That’s a whole second less than the 9-seconds of the shiny fish.
Conversational User Interfaces (CUI) are the talk of the town right now – from small Facebook bots that order flowers, to Siri, Alexa or Google Home. For me as a UX designer focusing on strategy and storytelling, the creation of a CUI is perfectly situated on the junction of user needs, business goals and yes, the exciting story developing on the way to both.
Successful founders and visionaries like Elon Musk serve as great role models: with only the right idea your start up becomes a success and leaves you as a billionaire. But the Zuckerbergs, Musks and Samwers also show us one thing: the startup-world only tolerates the winners, the ones without any success disappear into oblivion.
Our Senior Project Manager Lunia Hara presented her story when she spoke at JobSlam, which was part of the 7th STICKS&STONES job fair. She talked about the immigrant background she shared with the other successful global talents – in her case Zambia – as well as her first impressions of Germany and her day-to-day working life at NOLTE&LAUTH.