We read more than ever. More specifically, we read more digitally than ever. Message apps, social media, playlists — text is omnipresent and indispensable. It delivers information and is at the same time the most important layout element for designers.
In this instalment of our Dialog interview series, Senior Project Manager Nancy Wegner explains why she decided to team up with NOLTE&LAUTH one year ago and her most exciting project to date. To find out about the methods we use to implement projects and what makes the team truly special, have a look at this video:
We developed a comprehensive e-commerce ecosystem for the Mercedes-Benz “Best Customer Experience” strategy, which revolves around the Mercedes-Benz Online Store platform. It is a place where customers can purchase a new Mercedes-Benz vehicle – an online shop that is setting new standards in the area of online direct sales thanks to its fully integrated digital checkout system and other innovative digital services.
Digital transformation means developing new services and products and deploying the latest technologies in order to create innovative customer experience. When it comes to project management, it is therefore imperative that we continue to develop and optimise our knowledge, our processes, and structures. How do we respond to these requirements? Project management workshops are one way.
Why can I simply not get this scene out of my head? Why does this old joke still make me laugh every time? And why can I hardly wait to watch the next episode of Homeland? This and many other questions have a common answer: a successful story!
Our Dialog interview series presents the heart of NOLTE&LAUTH: its employees. UX Lead Jens Schlüter, who has been with NOLTE&LAUTH for over seven years, reports in this edition. He tells us how he explains his job to his parents and what makes working for us so special:
Jetlagged but excited, I arrived with high hopes and made my way to the centre of San Francisco a few hours after landing in the USA to attend a two-day training course at Cooper U on the topic of service design. In the following I will tell you about why I felt compelled to go there, and what I found there when I did.
Starting early at 8:30 (am!), several of the Berlin staff arrived at Galerie P98a, Erik Spiekermann’s letterpress workshop, where we attended Sonja Knecht’s presentation entitled Text in Not (Text in a state of emergency) as part of the Creative Mornings series. And it proved worthwhile for a number of different reasons.
Our Dialog interview series presents the heart of NOLTE&LAUTH: its employees. First off, Markus Mannes, who is Senior Art Director and has been part of our team for five years now. In this video, Markus discusses what drives him personally, how user experience design will feel in five years and what new colleagues should bring to NOLTE&LAUTH:
In the run-up to China’s biggest automotive trade fair, the world’s biggest Mercedes me store opened its doors in the trend-setting Beijing neighbourhood of Sanlitun a few weeks ago. As part of the “Best Customer Experience” strategy, customers discovered a unique brand experience spread over two levels – including our proprietary product: the NL Digital Showroom.