Nobody makes bad products on purpose. Often, however, the wrong goals are in the foreground. If business goals are the only drivers in product development, the probability is that the most important factor is overlooked: the customer.
About four weeks ago, finally, the glorious and highly anticipated JSConf EU took place. You may have heard! Right here at the heart of the universe, Berlin. May 6 through 7. And it was totally-super-frickin-awesome. Maybe you couldn’t go and are super jealous or maybe you did go and just want to bathe yourself in some nice memories. No matter, you’ve come to the right place!
Find the car to suit your lifestyle. The Lifestyle Configurator from Mercedes-Benz is the first step toward a completely new form of dialogue between brand and user. The excellent design quality of this innovative customer experience has now been recognised with two awards.
International rollouts involve the implementation of websites and applications across multiple distribution levels and national boundaries – and they are a key business area for NOLTE&LAUTH. That is why we have developed a process that allows us to define, plan and carry out any rollout project. Our project description Around the world in 700 days: the global rollout for smart discusses our method for the successful global rollout of the platform for smart, both on the company’s market and dealer levels: the NOLTE&LAUTH 4+12 step approach.
In the latest edition of our Dialog interview series, Senior Consultant Christian Push explains what it means to be a consultant at NOLTE&LAUTH and what sets us apart from other big consulting firms. In this video, you can find out how his role with us has changed over the last five years and what his biggest challenges are:
How can we get millennials interested in financial planning? How can we effectively help pregnant women and their partners when questions and problems arise? How can we make buying a car from a dealer a unique experience? At NOLTE&LAUTH we address these and similar problems through our expertise in service innovation, developing targeted digital solutions to solve real customer problems and needs.
We read more than ever. More specifically, we read more digitally than ever. Message apps, social media, playlists — text is omnipresent and indispensable. It delivers information and is at the same time the most important layout element for designers.
In this instalment of our Dialog interview series, Senior Project Manager Nancy Wegner explains why she decided to team up with NOLTE&LAUTH one year ago and her most exciting project to date. To find out about the methods we use to implement projects and what makes the team truly special, have a look at this video:
We developed a comprehensive e-commerce ecosystem for the Mercedes-Benz “Best Customer Experience” strategy, which revolves around the Mercedes-Benz Online Store platform. It is a place where customers can purchase a new Mercedes-Benz vehicle – an online shop that is setting new standards in the area of online direct sales thanks to its fully integrated digital checkout system and other innovative digital services.
Digital transformation means developing new services and products and deploying the latest technologies in order to create innovative customer experience. When it comes to project management, it is therefore imperative that we continue to develop and optimise our knowledge, our processes, and structures. How do we respond to these requirements? Project management workshops are one way.