Ladies and gentlemen, we are now arriving at our final destination: the perfect product. In the last part of our series “The customer as a compass of product development” we explain how to create the best possible user experience by conducting usability tests.
Pinky: “Gee, Brain, what do you want to do tonight?” – Brain: “The same thing we do every night, Pinky – try to take over the world!”apparently start-ups as well as companies in the mobility sector are pursuing a similar plan as the popular cartoon characters. They met in Lisbon at the Web Summit 2017 and showed how they will shape the mobility of the future.
The goldfish is ahead of the human being – at least as far as his attention is concerned. Thanks to modern media use, our human attention span is now limited to 8 seconds. That’s a whole second less than the 9-seconds of the shiny fish.
We’ve all been there: The end of your workday is approaching, but your tasks are not done yet – you still have to answer some last mails, book your working hours for the last few days and actually you would have to hit the gym to train off that huge bowl of pasta you had for lunch. In addition, notifications in your group chat add up for the evening’s joint restaurant visit. At this moment we regret our commitment and wish for nothing more than an evening at home to finally be able to switch off. That’s over now! The following eleven apps will accompany you throughout the day and help you to sort things out – saving you a lot of time and nerves.
Holiday for two in a 9 m² house, having a baby or completing the Ötztal cycling marathon. Our employees reported on some first few times.
Following the motto “I AM NEW”, our annual corporate event, CONNECT, took place in its sixth edition. As always out of a mixture of key notes, workshops, party and pitches.
Nobody makes bad products on purpose. Often, however, the wrong goals are in the focus. If business goals are the only drivers in product development, the probability is that the most important factor is overlooked: the customer.
Conversational User Interfaces (CUI) are the talk of the town right now – from small Facebook bots that order flowers, to Siri, Alexa or Google Home. For me as a UX designer focusing on strategy and storytelling, the creation of a CUI is perfectly situated on the junction of user needs, business goals and yes, the exciting story developing on the way to both.