DRIVING DIGITAL SALES
Digital Relaunch for Mercedes-Benz Retail
Starting with the Niederlassung Berlin the first of 2500 Mercedes-Benz partner websites with a completely redesigned customer experience went live in September 2013. Worldwide another 17 countries will follow. At the heart of the new solution is a modular campaigning- and application system that seamlessly connects local sales business with central Mercedes-Benz online activities.
NOLTE&LAUTH was responsible for the conceptual and visual design of the customer experience and the authoring interface based on CQ5.